Different consumer groups to create a different way of marketing, management differences, differences in operating a correct understanding of these differences, as well as differences in the development of the management, operation successful transition to make furniture.
     First, differences in customer base 

     Furniture exports in the face of domestic consumers and customers is completely different consumer groups. As a result of these two consumer groups in the consumption concept, way of life on the great differences exist, resulting in product style, different style. For example, export-oriented furniture than the size of the domestic furniture to be slightly larger, relatively speaking. You want to sell the bookcase 6 Qi Bashi square meters of housing space, only the Chinese family, or you change the product specifications production four-door wardrobe to meet the domestic consumer? This is one in which there is to adapt to the environment or you have to adapt to your environment. Furniture business in the domestic market to also meet the needs of the domestic environment, designed for the development of domestic consumer demand for the new category, which has become the primary issue.

     Second, differences in marketing

     Furniture is a major export orders through foreign trade companies. To a foreign model, this model according to your products, delivery and quality standards can, you offer to let you have the lowest production. For corporate profits at this time can only rely on lower production costs, do not have to take into product sales. And furniture sales business is equivalent to Merchandiser. Furniture and domestic sales is an important link in the business. Dealers do not, your products will not be able to contact with the consumer, naturally can not be for sale. Requires a large amount of pre-sales market run, the latter also needs a very good channel management. And on the domestic market are not familiar with the export business, the lack of channel capacity and experience in the operation, there is no channel to establish a good pattern and formulate a reasonable policy of the channel, do not know how to manage dealer. Market and open up channels for the construction and management to become the second largest problem.

     Third, differences in product mix 

     Furniture sales to be about when the products provided by the foreign production, the product of a single enterprise, there is no family. The domestic market will need to provide a comprehensive set of products for sale to consumers. As a result, companies decided to enter the domestic market at a time when they should immediately to the mainstream domestic product research and development of the market combined with the design of the main form their own product lines. For example, sales of furniture production is only possible when the office chair, and if you want to open up the domestic market, the office chair market alone is not sure, it is necessary to the production of the Taiwan office, to form a bookcase product line.

     Fourth, differences in management

     Foreign customers of the quality of the stringent requirements of export-oriented enterprises to create the quality of skills. Due to the strict implementation of, if not the quality or shipping time will be severe economic penalties, so that enterprises attach great importance to the management of production planning. In the face of furniture and domestic customers are individual consumers, product quality problems can occur at any time retired factory maintenance, product can not pay for consumer goods can call one or two days delay would not lead to economic losses. At the same time, sales at this time due to become the only source of income, product sales to become the focus of the business, program management, materials management, quality control, cost control gradually be ignored enterprises, enterprise development to become a hidden danger.

     Fifth, production batch differences

     Furniture export orders are based on production, and large quantities. Enterprises need to do in accordance with production and delivery plans and arrangements for the production of materials, which is not easy to change the general plan, and large-volume production, conducive to production. The domestic sales are generally prepared in the form of stocks and part of the customized production, production will continue sales of the impact of adjustment, the production of small quantities. Plan to the management and production management impact. This problem is often not of great importance to business, only to the materials and so on do not, the delivery of products that do not pay, or rush goods to ignore the quality of products, customers complained that more and more brand can not be formed only when A long heavy sigh and said, do not sell. Is it true?

     Many people only know that the forward blindly, in fact, the roadside scenery is the best, in turn, when domestic sales. Sales force is in itself very important, but equally important internal management. Otherwise, we would like the business end of the beautiful roses in general, a flash in the pan.